Money is life force energy. It's an exchange of energy between you and your clients or customers. How we use our life force energy matters. Who we share our life force energy with also matters. Your offerings, and the money you receive for them, are a way to be nourished, supported, fulfilled, safe, overflowing.
When we don't price our offerings properly, we can end up malnourished. This malnourishment can show up as burnout, resentment, fatigue, numbing, disappointment, anger, grief, or simply not getting your needs met fully. Money as life force means that we need to honor our money like we do our life force energy, our body and its wisdom. I love money because it's a reflector, a mirror. Your money will always show you exactly how you feel, and the shadow emotions you may not be looking at.
Pause for a moment and think about your offerings. Your goods, services, products, offerings, creations.
How does it feel to share your gifts and wisdom with others? Do you feel like you are being compensated fully? Do you feel ease and joy receiving money for your offerings? Do you feel full and overflowing?
If not, some adjustments need to be made so that your life force is being honored and supported.
Often the biggest AHA I hear from clients comes when we adjust the structure of their offering to honor their body and its needs AND find pricing that both feels good to them and their body. I see far too many women who are unclear on their financial needs, and who undercut their own receiving. This is a very old patriarchal, misogynistic, and colonialistic mindset that keeps women in lack generation after generation. You do not need martyr yourself, over give, starve, or be depleted when sharing your dharmic gifts and wisdom. Your dharma and the money you receive from sharing your gifts, is a source of nourishment, support, creativity, safety, ease. Honoring the wisdom of your body is a powerful way to adjust your pricing and your nourishment.
There is no one size fits all approach to pricing. I often hear business models and business approaches that do not take into consideration the body, its needs, the embodied wisdom you are expressing, nor the legacy you provide. Everyone's needs are different and we should approach pricing in the same way. Making more money does not make you a better person, or more enlightened. Pricing is an individual process that can support your growth, transformation and healing- if used properly. Remember that your pricing should support your overall wholeness and nourishment.
Here are four considerations when pricing your offerings:
- Your Value
The gifts, wisdom and tools you share with the world have required immense time, energy, and willingness on your part. Likely it's taken years for you to have this level of embodied awareness. You've been through so many obstacles, transformations, and overcome so many challenges on your path. The education you've cultivated in your life has come mostly from lived experience. This is part of the value you offer and provide to others.
Also consider how much of your embodied value- your inner knowing and inner wisdom- comes from your ancestors. Without the gifts that they have passed down to you epigenetically, you would have no dharma, no purpose, no unique offering. The ancestors are a vital part of your Value and must be acknowledged as part of the vast awareness you bring to this world. Your pricing should honor the value of your gifts, wisdom, ancestors, and all the learning you've gathered thus far in your life.
Does your current pricing honor your full embodied value? How have your ancestors influenced your gifts, wisdom, and offerings?
- Your Energy
Your energy is your life force. It's your body wisdom and all the power and strength of who you are in this body and life. Your pricing should honor the energy you use with your offerings, as well as the energy required to take care of your body, wisdom and gifts. Your self care and spiritual practices are part of how you maintain your energy and gifts. When you are depleted and burned out, you will have nothing to offer, and no energy to share or connect in meaningful ways.
Your pricing should reflect the time and energy you spend offering your gifts, as well as the time and energy it takes to maintain your body, emotions, mind, and spirit. In other words, your pricing should allow you to attend to your wholeness. Dharma is your wholeness, which means you can not offer from an empty cup and still be nourished. Receiving money for your offerings and gifts is part of your nourishment and supports your wholeness.
Does your current pricing honor your whole body and all its needs? Are you receiving what you need in order to take care of your body, mind, emotions and spirit?
- Your Needs
Yes, your needs are part of your pricing strategy. Honoring what you need to live a comfortable, safe, healthy, and nourishing life is why you make money. Taking into consideration what you need- on all levels of your life- is part of how we create our pricing and dharmic offerings. Your needs must be part of the equation. Everyone has very different needs and so there can't be only one way to price your offerings.
Every woman must know her numbers though. Being able to tangibly clarify what your financial needs are is vital for your pricing. Clarify your monthly expenses and what you need for savings, paying off debts, getting all your basic needs met, getting taxes paid on time. Based on this number, figure out your annual financial goal. Your monthly and annual goals can be used to figure out how many clients, products, packages, etc you need in order to get your needs met.
Most of the women I meet don't know how much money they actually need to make for their needs to be met. Their current pricing doesn't fully support the needs they actually have and they find themselves in lack and ongoing malnourishment. You must know how much you need before we can even address your pricing strategy and growth strategies.
Do you know how much money you actually need to make? Does your current pricing honor all of your needs- including your energy and your body? Do you find yourself underpricing so you can sell more or giving your gifts away for free? Are you afraid to ask for what you really need?
- Your Legacy
Legacy takes into consideration past, present and future. Much of your legacy comes from your ancestors. The majority of the embodied gifts you carry with you are given to you by the ancestors. This is part of who you are and what you offer the world. You've also gathered an immense amount of knowledge and wisdom on your path so far. This is part of your offering as well. The gifts, wisdom, tools, and knowledge you provide will support a ripple effect on this planet.
Think about all the lives you will touch by offering your medicine. Every life you touch will touch countless other lives as well. You are planting seeds that may come into fruition many years to come. You are supporting souls in their growth and transformation process and that will impact their families, children, partners, friends, community and beyond. You are increasing the quality of life for your clients and offering resources that will prevent more struggle, suffering, and pain. How much is this worth- to you, your clients, the world? For the most part, the positive shifts we support our clients with are truly priceless. Considering your legacy impact in your pricing equation, however, must be honored.
Does your current pricing truly honor your legacy and the lasting impact you provide? What is the legacy you want to provide for your clients and the world?
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